Cloetta / Tv Mix

Target audience research, Co-creation workshop, Always-on content creation

Task

The collaboration began with the need to better understand young consumers and their attitudes and opinions regarding Cloetta’s TV Mix brand. Throughout the collaboration, Gen Z advisors have been involved in both communication planning, its implementation, and product development. This has ensured that TV Mix remains relevant to the young people target audience, both now and in the future.

Process

Target audience understanding – 2020
Tv Mix Brand’s target audience Research for developing marketing mommunication.

Advisory Board – 2020-2021
Tv Mix product development and campaign validation with audience engagement.

Always-On TikTok Team – 2021-2022
A team of young content creators responsible for Tv Mix content production under Bängeri’s guidance.

Always-On content creation with TikTok creators – 2023-present
Content production process aimed at creating high-quality and more appealing videos to a wider audience, primarily for advertising needs.

@tvmixpussi TikTok channel 2023 review

21

Videos

17,7M

Views

119,3K

Likes

6,1K

Comments

5,6K

Shares

20,8K

Followers

TV Mix – “Nomppalive” got nominated for 2023 TikTok ad awards in the “Greatest Creative” category!

Case: Moccamaster Moccamaster