Oreo

Quantitative research and co-creation workshop

Task

Oreo is a beloved cookie brand among young people, constantly surprising its fans with new products, activations, and collaborations. The manufacturer of Oreo, Mondelez, wanted to understand the relationship and attitudes of young consumers towards cookies in general. The goal was to discover the purposes and frequency of cookie usage, preferences when choosing cookies, who Oreo competes against in the context of indulgence, and what kind of promotional activities young people themselves would undertake under the Oreo brand.

Solution

The project was carried out in two phases. First, Bängeri conducted quantitative research aimed at individuals aged 15-25. In the next phase, the research findings were refined and concretized through co-creation workshops with a development team consisting of young people representing the target audience. 

As a result of the collaboration, Oreo gained a comprehensive understanding of young people’s relationship with cookies, along with insights and concrete, audience-centered recommendations and ideas for sales promotion and social media marketing.

Oreo Remix TikTok Campaign Organic Numbers

7

Influencers

381K

Views

41,5K

Likes

333

Comments

236

Shares

9,3%

Avg. Engagement

Oreo XBOX TikTok Campaign Organic Numbers

6

Influencers

710K

Views

73,5K

Likes

419

Comments

5,1K

Shares

8,7%

Avg. Engagement

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