Gen Z Advisory Board, Target audience research


The identity, brand messages, and launch plan of the Smuuti Skin cosmetics brand aimed at the Gen Z were intended to be created by engaging the target audience. This ensured that the brand aligns with the themes and actions most important and interesting to the target audience.


  1. Gen Z Advisory Board, with whom strategic brand choices were validated based on customer needs. The youth also participated in planning the launch plan. 
  1. Target audience research, which supplemented understanding and ensured that the Advisory Board’s perspectives match those of the entire target audience. 

The launch of Smuuti Skin exceeded all expectations: The products were sold out in Prisma retails stores across Finland within two days, and the brand gained a tremendous amount of earned visibility on social media.

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