The collaboration began with strategic work, from which a regularly updated playbook defined the ongoing TikTok marketing actions.
Bängeri was responsible for Warner Music Finland’s day-to-day TikTok marketing. This work included account maintenance and content creation tailored to the needs of the record label and artists. Additionally, Bängeri provided TikTok coaching for Finland’s top-tier artists.
At the core of the strategy was continuous co-creation with young content creators and influencers. This ensured audience-focused, timely, and accurate actions.
Warner Music Finland’s TikTok account is the largest among record labels in Finland, and its practices have been replicated by Warner’s offices in other Nordic countries as well.
“Working with Bängeri has been fruitful from the beginning. They have understood our needs very well and are up to date. Additionally, Bängeri’s work is innovative, efficient, and inspiring. Warm recommendation!” – Aino-Kuutamo Uusitorppa, Senior Promotion & Influencer Manager, Warner Music Finland