5 marketing trends that are actually working (and 5 that need to die)

The marketing landscape is continuously evolving, driven by technological advancements and shifting consumer behaviors. For brands aiming to capture the attention of Gen Z, staying ahead with innovative trends is not just an option—it’s a necessity. By embracing new strategies, companies can connect with this dynamic demographic, ensuring their marketing efforts are both impactful and relevant. Here, we delve into some of the key trends that are shaping the future of marketing, and those that have run their course.

In a world where information is abundant, Gen Z craves authenticity. They value brands that tell genuine stories, prioritizing transparency and relatability. Authentic storytelling builds trust and brand loyalty, setting apart companies that are willing to share their journey, values, and mission in an honest way. At Bängeri, we understand that crafting narratives that resonate on a personal level can transform a brand’s image, creating lasting connections with young audiences.

Influencer marketing continues to be a powerful tool for reaching Gen Z. The key is selecting influencers whose values align with your brand, ensuring the partnership feels genuine rather than transactional. When done right, influencers can amplify brand messages and create a sense of community around your products. At Bängeri, we specialize in identifying influencers who can authentically represent brands to Gen Z audiences, maximizing impact and reach.

Sustainability is not just a buzzword for Gen Z—it’s a lifestyle choice. This demographic is increasingly demanding that brands take responsibility for their environmental impact. By prioritizing eco-friendly initiatives, companies can not only meet consumer expectations but also differentiate themselves in a crowded marketplace. At Bängeri, we guide brands in integrating sustainability into their core strategies, ensuring they resonate with environmentally conscious consumers.

Interactive content formats like polls, quizzes, and interactive videos are highly effective in capturing the attention of Gen Z. These formats not only engage users but also encourage them to interact with the brand, fostering deeper connections. By leveraging these tools, companies can increase brand interaction and create memorable experiences. At Bängeri, we help brands design interactive campaigns that captivate audiences, driving both engagement and loyalty.

Social commerce is reshaping the way Gen Z makes purchasing decisions, blending social media with e-commerce. Brands that effectively leverage platforms like Instagram and TikTok to drive sales are reaping the rewards. By integrating shopping experiences directly into social media, companies can streamline the purchasing process and capitalize on impulse buys. At Bängeri, we assist brands in harnessing social commerce to boost sales and visibility among Gen Z consumers.

Traditional advertising methods are losing their effectiveness with Gen Z, who are adept at tuning out conventional ads. The need for more engaging and innovative approaches is clear. Brands must move away from repetitive ad formats and towards strategies that offer value and engagement. At Bängeri, we encourage brands to think outside the box and develop creative solutions that capture the attention of young audiences.

Creating artificial brand images that fail to connect with Gen Z is a recipe for failure. This demographic values genuine and consistent brand voices that align with their own beliefs and lifestyles. Brands must focus on authenticity and avoid projecting personas that feel disingenuous. At Bängeri, we help brands cultivate authentic voices that resonate with Gen Z, fostering real connections and loyalty.

Generic marketing strategies are increasingly ineffective in a world where consumers expect personalization. Brands that succeed are those that create campaigns tailored to specific audience segments, addressing their unique needs and preferences. Personalized marketing not only increases engagement but also drives conversions. At Bängeri, we specialize in designing targeted campaigns that speak directly to Gen Z, ensuring maximum impact.

With Gen Z spending up to five hours a day on their smartphones, mobile optimization is crucial for reaching this demographic. Brands that prioritize mobile-first strategies enhance user experiences and engagement. This includes optimizing websites for mobile, creating mobile-specific content, and leveraging mobile apps. At Bängeri, we emphasize the importance of mobile-first approaches, helping brands stay relevant in a mobile-driven world.

Long-form content is often ineffective in capturing the attention of Gen Z, who prefer concise and visually appealing formats. Brands should focus on delivering messages in short, impactful bursts, utilizing visuals to enhance engagement. By doing so, they can hold the attention of young audiences and convey their brand story effectively. At Bängeri, we guide brands in creating compelling content that resonates with Gen Z, ensuring their messages are heard.

Incorporating these innovative marketing trends can help brands connect more effectively with Gen Z, ensuring their strategies are both current and impactful. By embracing authenticity, leveraging influencers, prioritizing sustainability, and adopting mobile-first approaches, brands can position themselves for success in a rapidly changing landscape.

Ready to make your brand Gen Z-approved? Let’s start the conversation at genz@bangeri.fi.