Making your brand future-proof.

This is Banger

Leading Nordic consultancy specializing in the Gen Z demographic

Bängeri engages Gen Z advisors to collaborate in enhancing brand strategies, product and service offerings as well as optimizing marketing communication. We leverage co-creation methodologies in the consultation process.

Gen Z – The Most Influential Target Group of Our Time

The Generation Z (born 1995-2010) creates phenomena, shapes norms, acts as trendsetters, and significantly alters the rules by which brands are accustomed to operating. The opinions of the youth influence up to 87% of family consumption choices.

Source: National Retail Federation (2019) survey: ”NRF’s Fall 2019 Consumer View”

“THEY DON’T WANT TO FEEL MARKETED TO – THEY WANT TO FEEL THEY ARE PART OF SOMETHING.”

Forbes: 5 Differences Between Marketing to Millennials vs Gen Z

Services

Brand Community as a service

  • A new fast track between your brand and Gen Z consumers.

 

  • Gen Z understanding & Insight

    • Gen Z advisory boards
    • Target audience research
    • Audits and analyses

 

  • Consumer centered design

  • Product and service development through co-creation methods
    Strategy work and concept design involving the target audience

 

Marketing communication

  • Campaigns and Influencer marketing
  • Brandtainment content
  • Always-on marketing
Case: Smuuti Smuuti
Case: Cloetta / Tv Mix Cloetta / Tv Mix
Case: Oreo Oreo
Case: Helen Helen
Case: Moccamaster Moccamaster
Case: Warner Music Finland Warner Music Finland
Edellinen
Seuraava

Trusted by